The acclaimed photographer Michal Pudelka has collaborated with Erdem and H&M to create a unique lookbook, faithful to the varied beauty of the ERDEM x H&M collection.
"ERDEM x H & M is a collection that has really sent me emotions and for which I wanted to create a very special lookbook. I like to add surprise and surreal elements and I have reflected on the details to perfect the atmosphere, such as the flowers modeling the model out of the box, "says Michal Pudelka.
Together with Erdem and H&M, Michal Pudelka gave the pictures a touch of "englishness" in the same magnificent rural house already used for shooting the countryside and where Baz Luhrmann directed the short film for ERDEM x H&M.
"I really liked seeing how Michal translated and highlighted the collection, and I love how he played with different elements, such as flowers,
to further emphasize the spirit of ERDEM x H&M,"
explains Erdem.
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