Estée Lauder has just announced it signed makeup artist Violette as its Global Beauty Director . Violette will collaborate with the Estée Lauder team on product development, digital content creation, education and training, and public relations initiatives. Content created through this partnership will be leveraged across Estée Lauder's digital and social channels as well as Violette's You Tube channel and Instagram handle @violette_fr. Violette will star in how-to videos for the brand, sharing her point-of-view on her favorite makeup looks and beauty products.
“We are thrilled to welcome Violette to the Estée Lauder brand and look forward to an exciting collaborative partnership,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “As a talented makeup artist and lifestyle influencer with a passion for art and color, Violette brings a unique voice and perspective to beauty. We are excited to partner with Violette on innovative new product ideas and engaging digital content that creates a dynamic new beauty conversation with women around the world across all touch points.”
“I am so honored to work with the Estee Lauder brand,” said Violette. “Estée was such a visionary and is still an inspiration for women today. She understood beauty is a way of expressing yourself, a way to celebrate femininity. And that is also my philosophy. I can’t wait to connect with women everywhere as part of this brand and take them on this journey with me.”