Tommy Hilfiger is announcing the launch of THE GIRL its new feminine fragrance which sees in its campaign Tommy Hilfiger'g global ambassador for womenswear, accessories and fragrances Gigi Hadid. The new fragrance's campaign reflects Gigi optimistic attitude, confidence and effortlessy cool style.
Sailor chic? Yes, please!
“THE GIRL” means being true to yourself and having fun while
you’re at it,” said Gigi Hadid.
“For me, that’s appreciating
every moment, laughing at myself, and surrounding myself with
everything that makes me feel happy.”
The fragrance is crisp and fresh and takes inspiration from Gigi's free-spirited and magnetic personality.
The scent sees an opening with a burst of green pear, violet lead and green fig leaves. In the heart of the fragrance velvety jasmine and silky muguet. Hadid's unique sense of individuality and confidence is enveloped by cedarwood and cashmeran. The Girl is already set to become a cult fragrance!
The campaign shot by photographer Mikael Jansson in New York City has that Californian twist that is laidback and cool and sees Gigi wearing nautical, all American gear in true Tommy Girl style!
“It’s fun to be in a campaign that’s seductive yet lighthearted and playful,” says Gigi Hadid. “I can’t wait for everyone to
what we shot – there are a lot of surprises to come!”
TOMMY HILFIGER
The Girl
is available from August 2016
exclusively at Manor
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