Anja Rubik was chosen by Kérastase as the face of the new campaign for their "Visions of style II" for the new product Incroyable Blowdry. One Icon, one woman, one product, 10 incredible looks.
Rubik renowned for her work in fashion and beauty beautifully embodies the style behind these 10 dynamic looks: la Rebelle, l'Ambitieuse, l'Enigmatique, la Bohème, l'Intemporelle, la Flamboyante, la Sensuelle, l'Audacieuse and l'Impulsive.
Together with Hairdresser Luigi Murenu they have created this 10 incredible looks, all using the new Incroyable Blow Dry. These looks see Anja really transforming herself to embody to the max the different styles which were achieved using this incredibly versatile product.
Each style represents a different personality therefore every woman can choose who they would like to be.
The Incroyable Blow Dry is a miracle reshapeable heat lotion which will make your blow dry last longer. Thanks to the incredible shapeability you have infinite option of styles and restyle with no stifness at all.
The microparticles contained in the product stimulated by the heat and go to lock your hair styles.
Reinforced by beeswax and elastic polymers can create this flexible shape memory, ultimate ease of shapeability and also up to 96 hours anti-frizz for a beautiful and long lasting blowdry.
Go from straight styles to curly without reapplying the product! As thanks to the Incredible Blowdry you can really personalize your styles and change them as you like, without having to rewash your hair or reapply the product all with much ease.
If you are a fan of blowdries and want your style to be beautiful and last longer this one is for you!
KERASTASE
Incroyable Blowdry
is available now
at your Kérastase salon
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