Thursday 7 April 2016

H&M LOVES COACHELLA !

H&M is teaming up once again with the Coachella Music and Arts Festival with a co-branded collection under the claim #HMLOVESCOACHELLA.
The collection catches the on-the-road vibe and aesthetic and is infused with playfulness, ease and sense of belonging.
H&M Loves Coachella collection features a few iconic pieces and freewheeling playfulness and is all about mixing not matching the various styles!
For girls the collectio includes folks blouses, fringed tops, printed jumpsuits, denim cut-off and lots of accessories in typical festival style such as floppy hats, sunglasses and flat boots.
For the guys is all about printed t-shirts and mismatched shirts, shorts and denim shorts.

"Last year, H&M was the first brand to team up with Coachella to develop a clothing collection. The success was so rapid and so widespread, we decided to partner again to create an even richer offering this season. We love Coachella because we enjoy its democratic spirit and the bonding experience it creates. To us, Coachella is about using fashion and music to express energy and that is what is reflected in this collection,” says Ross Lydon, designer at H&M.

For the second year, H&M will have a pop-up shop on-site in the H&M tent where festival goers can buy the exclusive collection, take a break from the heat, and enjoy an interactive social experience.











H&M LOVES COACHELLA
is available now
instore
 and online on

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