Tuesday 13 October 2015

Defilé HEAD Geneva

Last Thursday I was invited by MAC to attend the HEAD fashion show in Geneva. I attended the fashion show last year so I was really looking forward to it! The defilé HEAD is one of the main events of the academic year at HEAD Geneva University of Art and Design.
This year the show had a new venue the Espace Hippomène a former factory which has been tastefully renovated to create a modern industrial setting. 
New partners of this year's programme included Chloé and MAC who joined regular partners Mercedes Benz, Bongénie, fr.coiffure and L'Oréal Professionnel, Skynight, Hôtel N'vy and Lavinia.
This year fashion show presented 15 Bachelor's programme collections and 3 Master's programme collections all lead by Ying Gao.
The show was opened by 2015 LVMH Prize finalist Faustine Steinmetz which also featured some pieces from the Animal Party collection presented by the school at the Milan Furniture Fair in 2015.
The public's response was once again  more than positive with the school's website recording over 2000 seat reservations in less than 24 hours.
At the end of the fashion show, an independent international jury comprising experts from the fashion industry awarded two prizes: the HEAD Bachelor's Bongénie Prize worth CHF 5000 to Lucie Guiragossian and the HEAD Master's Mercedes Benz Prize worth CHF 10000 to Lucille Clotilde Mosimann.




































Thanks MAC 
and HEAD Geneva
for the lovely night!

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