Thursday, 17 August 2017

The numbers of Locarno70

 The extraordinary general meeting of the 70th edition of the Locarno Festival, chaired by President Marco Solari ended with a positive balance.
The Artistic Direction, the Operations Department and the President expressed their full satisfaction with the strong artistic programme , increased public awareness and an important presence in national and international media. A great deal of satisfaction was also expressed by deputy major Paolo Caroni, who said that thanks to the new facilities, GranRex and PalaCinema, the city wants to consolidate the event beyond the eleven days of the Festival.
Great satisfaction expressed also by Aldo Merlini, President of the Tourism Organization of Lake Maggiore and Valleys (OTLMV), and Aldo Rampazzi, Chairman of the Tourist Board of Ticino (ATT), who underlined the importance of the event for the Tourism sector, which this year has seen the sold out at the hotel's in the region.

Photo credit: Locarno Festival

Total viewers (2-12 August)
174,000 (+ 8.07% compared to 2016)

+ 15%

 Print + Photographs
+ 3.4%

+ 13%


- 3.4%

+ 7.4%

 Global professional credits (professional, cultural, juries, delegations, industry, companions)
+ 15.5%

+ 6.8%


 Social Media - # Locarno70
27'432'921 reach (+ 34.5%)
98'474'184 impressions (+ 26.4%)

Wednesday, 16 August 2017

Style That Stands Out with Paul Mitchell Neon

 PAUL MITCHELL is launching a youthful and fresh product line called NEON.
 Under the motto "Style  That Stands Out" the line consisting of six gorgeous scented care and styling products that are truly great fun. Shampoos and conditioners make the hair perfect for styling, while Sugar Twist and Sugar Spray help you in creating your desired look. NEON is characterized by color-free products that are based on natural sugar, vegans and give you great results.
The new product line from PAUL MITCHELL focuses on individuality, every girl is unique and style should be great fun!
With NEON, PAUL MITCHELL is also active against bullying. Through a campaign, PAUL MITCHELL draws attention to the problem and encourages young people to stand up for themselves and to become active against bullying. NEON also helps them to find their own style and develop a positive self-esteem.

Sugar Cleanse Shampoo leaves hair feeling fresh and perfectly clean and it is also colour-safe. The Sugar Rinse Conditioner is the next step to follow and although it feels really lightweight it provides a great deal of hydration and ensures for smooth and shiny hair. In need for a little pick me up? Try the Sugar Spray, it gives you a beautiful and hydrated finish providing volume and texture. Sugar Cream on the other hand is a must-have for sleek looks as it not only gives you a great deal of shine but also holds all your looks together.

is available at your Paul Mitchell salon

Tuesday, 15 August 2017

NARS Highlighting Bronzing Collection

NARS introduces the Highligthing Bronzing Collection for Summer 2017. The collection includes the Bord De Plage Palette and three new Velvet Shadow Sticks.
The palette presents itself with four opalescent tones which work effortlessy with skin to give you a beautiful glow and two light-diffusing bronzers whic add warmth to your complexion. It is really to achieve a beautiful Summer glow look with this palette thanks to the sunny bronzers and highlighters.
The shades:
RIVAGE: Glistening Pearl
CORNICHE: Soft Pink Shimmer
CRIQUE: Pale Gold Shimmer
GALET: Golden Bronze Shimmer
LAGUNA: Medium 1, Brown with Golden Shimmer
CASINO: Medium 2, Deep Brown with Golden Shimmer

The three Velvet Shadow Sticks in taupe, brown, and pink blend effortlessly and add burnished dimension to the eyes.
Shades includes:
CORFU: Shimmering Taupe
NEPAL: Nude Pink

is available exclusively

Starbucks Nitro Cold Brew is now available at selected Starbucks Coffehouses

Finally the time has come! Starbucks launches the brand-new refreshing Nitro Cold Brew in Switzerland. Nitro Cold Brew is available at selected Starbucks Coffeehouses and surely the new beverage will conquer the hearts of Swiss coffee fans by storm.
But what is nitro at all? The coffee is a mixture of selected coffee beans from Latin America and Africa specially prepared for the cold brewing method, carefully grounded by the baristas and prepared by a unique braum method without the use of heat. The coffee draws gently and slowly in cold water for more than 20 hours. It is then treated with nitrogen, which frees the natural sweetness of the cold brew coffee and gives it a velvety-soft texture.
In addition to the new Nitro Cold Brew, you can of course continue to enjoy the traditional Cold Brew, the Cold Brew Vanilla Sweet Cream and the Cappuccino Freddo.

Nitro Cold Brew is now available at the following Starbucks Coffeehouses in Switzerland:

Flughafen Railway Shopping
Flughafen Airside Center

Marktgasse 61

Healthy looking hair this Summer with The Body Shop

The Body Shop has the perfect haircare for any hair type from Ginger to nourishing Banana and refreshing Fuji Green Tea you are sure to find the haircare to suits your hair's needs.
The Body Shop haircare products are not only cruelty free but also 100% vegetarians, some even 100% vegans and all without silicones.
For normal to oily hair the Fuji Green Tea line is just the best choice. Oily hair can really do with a deep clean and the new Fuji Green Tea Hair Scrub with Japanese green tea, menthol, salt crystals and community Trade honey will give you a purified scalp. Just massage a bit of the scrub on your scalp and whisk away dirt, pollution and styling residue. Scalp is not only purified but also hair are softer and healthy looking. Follow with the Fuji Green Tea Refreshingly Purifying Shampo and Refreshingly Hydrating Conditioner for best results and an invogorating fresh feeling.
If your hair are in need of a bit of TLC as a result of damages caused by heat or over-styling the Banana Truly Nourishing Hair Mask is what you have been looking for. Formulated without silicones and 100 % vegan this nourishing mask will nourish your hair from root to tip with an irresistible banana scent. Hair are less frizzy and definetely shinier and without weighing them down.

is available at
The Body Shop stores and

La Prairie presents: Skin Caviar Absolute Filler

La Prairie presents its latest launch: Skin Caviar Absolute Filler. Designed to target the loss of the very volume and substance that gives skin its youthful appearance, Skin Caviar Absolute Filler returns lost density, plumping while also helping to reshape and refine the countours of the face.  The products from La Prairie caviar collection are renowned for their lifting and firming action combined with cutting-edge performance. La Prairie's latest caviar technology is Caviar Absolute, a new form of caviar which features an advanced technological process that captures the most potent nutrients found in caviar. Caviar Absolute was used for the first time in La Prairie Skin Caviar Absolute Filler.
Exclusive to La Prairie Caviar Absolute cointains highly concentrated caviar oil and caviar proteins the two most powerful ingredients found in caviar. Designed to increase skin volume and firmness, together they deliver rich nutrients and moisture to the skin and stimulate collagen formation at several levels. Blended with brown algae and peony root extracts, the formula helps smooth skin’s texture and increase elasticity. La Prairie’s proprietary retexturizing Tissue Guidance Matrix helps strengthen the extra-cellular matrix, contributing to plumper, more hydrated skin. Infused with this potent formula, Skin Caviar Absolute Filler gives you a phenomenal filling action.
 Together with La Prairie’s Exclusive Cellular Complex, which uses cutting-edge biotechnological research to give new life and energy back to the very cells where beauty is born, Skin Caviar Absolute Filler recaptures the harmony of younger-looking skin for the face, neck and décolleté.

is available from 24th August 2017
at LA PRAIRIE Counters

Monday, 14 August 2017

Clinique x Jonathan Adler Limited Edition

Clinique has teamed up with designer Jonathan Adler for this limited edition makeup collection. Jonathan Adler took inspirations from his favorite holiday destinations: Palm Beach, Capri and Santorini for this exclusive makeup collection which brings a little bit of jet set to your vanity table and makeup bag of course!
The collection includes some of Clinique's best-selling products such as Lid Pops, Lip Pops and Cheek Pops in beautiful summery bold shades and with a super pretty packaging.
Clinique x Jonathan Adler is as vibrant and glamourous as you can imagine and it reflects the beauty of some of the best Summer hot spots.
I am fond of the the jewel-like lipsticks in bold colours and of the silky, long-lasting eyeshadows perfect for hot Summer days!

That iconic Clinique green has always signified freshness,” says Adler. “I wanted the collection to be bright, bold and fresh, and make women feel more glamorous.
Jonathan Adler

Limited Edition 
is available now on